Now, what does this have to do with selling cars????
Yesterday I was a CUSTOMER, a customer who received some really outstanding customer service. Its kind of a sad statement of the world today that great customers service is so rare that it generates such excitement but the truth is that it IS indeed very rare! The good news is, with just a little effort, a little bit of pride and a commitment to selling cars as a career and not just a job we could all provide the same type of experience with every one of our customers every day. Imagine having the numbers of customers that we do at a car dealership all online shouting, er writing, as loudly as they can how awesome we are and telling everyone to come here and buy a car!
When we take a step back, take a deep breath and remember that the customer isn’t looking for a number, they are looking for a feeling it becomes easier to focus on providing that awesome customer experience and truly earn their business AND their loyalty while at it. That’s the exact moment that we become professional Automotive Salesmen and take the step toward ultimate success!
They say when you want some thing bad enough you find a way to get it, if you don’t truly want it you will find all the excuses that make it ok not to….
You have to ask yourself; do I want it?