Dear ABC Ford,
Your customer Joe Smith with email address email@example.com, who recently requested information about a 2016 Ford Fusion has also requested information about a 2016 Honda Accord.
Many great Internet salespeople already send comparison info when following up with leads however being able to send specific comparisons might assist in gaining a customers trust by providing relevant shopping assistance rather than a shot gun blast of specs on vehicles possibly not even being considered. Something like;
The 2016 Fusion you have selected is a fantastic choice in a field of great cars. Many of our Fusion customers have also looked at the new Honda Accord and they have found that the Fusion offers better...
CRM companies already share your customer data with research and even some marketing companies, why not with the dealers they gather it from? This is just my opinion of course but perhaps it could be a conversation that dealers could benefit from.