My entry into what’s now called social media was back in 2006 when I first joined LinkedIn. To me, it wasn’t a great avenue to sell cars through. I thought it would be a much better avenue to explore if I were selling copiers or other business to business sales.
A few months later, I moved to a Chrysler/Dodge/Jeep store and updated my status on LinkedIn. The next day I got a direct message from a contact of mine, saying how happy he was that I was at a Jeep store because he and his wife were actually looking for a Grand Cherokee. That was the very first 'digital 'deal!