A few years back I began to focus my efforts in learning about and getting involved with the mysterious digital black magic that is Social Media and how I could help my dealership not only increase its online presence but actively engage with our customers in all the areas that THEY were spending time. To that end I have created and manage pages for our store in many different online areas such as Google+, Facebook, Twitter and Pinterest etc... and we have built quite a nice community of friends and followers online. Being knee deep in the efforts of our dealership it was easy for me to assume that many dealerships were doing much the same thing and yet, surprisingly most aren't! A writer for the website Edmunds.com contacted me recently because she had become aware of Raceway Fords level of online activity and was impressed enough to want to write an article about us! While speaking with Laura she shared with me how our store, while not exclusive to having a great presence online, is still somewhat unique and after an interview wrote a very nice piece about the things we are doing to keep us engaged with customers in many areas to share Ford knowledge, entertain and educate as much as we can. Its a great piece and can be read HERE. For me, the recognition that we are on the right path was pretty awesome!
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Some time ago I wrote about how I had managed to sell a car from my activity on Instgram, I was fairly proud of myself and the post helped me land an interview with the folks at CareersInAuto.com. As cool as it was I will admit that I considered myself lucky and did not anticipate being able to sell more vehicles from simply posting my awesome pics on a phone app, and yes they are indeed awesome! None he less I continue to post my pics taken from around the lot here at work fairly regularly and last week I got a comment asking about the availability of a 4X4 F-150. I replied with my email address and we worked out the details of the truck she was looking for over the course of the next few days and, low and behold last night we delivered Danny the F-150 of his dreams... the one his wife Daisy reached out to me on Instagram looking for! Many thanks Danny and Daisy, I am thrilled that I was able to help you with your search for a new truck and even more excited that it was a result of our connecting on Instagram! Although my wife may not be be happy to hear it, this guy will be posting more awesome pics for a long, long time! |
Mike theCarGuy
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
Need to reach me? Call or Text: (909) 206-4377 mikethecarguy@outlook.com Mike theCarGuy: 22400 Barton Rd Suite 21-451 Grand Terrace, CA 92313 Twitter: @MiketheCarGuy1 Instagram: MiketheCarGuy Follow Mike Correra on Quora
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February 2024
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