A Car Guy's Journey Into The Digital Landscape...

Sometimes You Gotta ‘Lego Your Ego’ to Succeed…

When I first became fascinated with marketing, it was way before social media was a thing. Back then, I was just a car guy trying to figure out how to use this new thing called "the internet" to grow the reach of the dealership I worked for. It was 2005 and there weren’t many digital tools, but that didn’t stop me. I went down a lot of rabbit holes trying to figure out what worked and what didn’t. Wild goose chases? Oh yeah. Plenty.

In those early days, I kept most of my ideas to myself. I was testing things, tweaking things, and honestly screwing up more often than not! Some of that came from fear: fear of being judged, fear of getting it wrong. And sure, maybe a little ego too—thinking I’d cracked some secret code that would launch our visibility into the stratosphere. (Spoiler: it didn’t.)
Eventually, working in a vacuum started to wear me down. I realized the results I thought I was getting were more smoke and mirrors I created for myself than actual progress. That’s when I started connecting with other folks online—people who were getting real results. And to my surprise, they weren’t just open to sharing their insights, many were actually interested in what I was doing too.

That changed everything.

As I learned from the best in the biz, I slowly let go of the fear and that pesky ego. That’s when things really took off. The big aha moment? Realizing I wasn’t going to appeal to everyone and that’s perfectly okay. Letting go of that pressure was like dropping a 200-pound weight off my shoulders.

Now, I focus on the people my message does resonate with, my real customers. I’d rather connect with 10 people who actually want to do business than 10,000 who just "like" a post and scroll on. Trust me, that shift in mindset made a huge difference.

If there’s one piece of advice I’d give to anyone struggling with social media marketing, it’s this: drop the act. Be real. Don’t try to sound like what you think people want to hear. Just be you. Authenticity wins... EVERY. TIME.

👉 What about you? Have you had your own "aha moment" in marketing? What helped you break through? Drop a comment or shoot me a message—I’d love to hear your story! :)

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