Spring is here and with it comes the need to clean out the cobwebs that have gathered and Social Media is not exempt from the focus, or at least it shouldn't be! In a recent post the always awesome Kathi Kruse outlines five easy steps to put the 'Spring Cleaning into Your Social Media in 2018' and I am particularly found of #3!
"3. Engage Your Most Valuable Asset
Let's face it, creating content for your website and social media can be super hard! But it doesn't have to be if you 'crowdsource' your ideas.
Your most valuable asset for your social media is your own employees.
Many of them are already using social media to network and engage with prospects. These folks are the most valuable of your most valuable!"
Read the full post HERE.
I had the opportunity to participate in an awesome conversation this morning with some powerful folks in the automotive industry I admire, follow and respect tremendously. One of the topics we discussed was the power of individual branding for salespeople these days and there was a real moment of clarity for me when we all agreed that salespeople are the new marketing channel in automotive! Digital marketing pro Ralph Paglia, referred to today’s socially savvy salespeople as ‘Tier 4 Marketing’ and he’s right! Dealerships need to include them in their marketing strategies, or lose them to dealers that do...
When dealership GM's ask me what I can do for them and I start to explain my digital and social media management they always assume one of two things. First they ask if I do search and pay-per-click, ad words etc. No.
Then they say 'oh you do Facebook...' Yes, that may be a part of it but only a part, there is SO much more! Click the pic for a quick video of what I mean!
Have questions about maximizing YOUR company's digital presence? Call, email or text me! I will be happy to help in every way I can :)
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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