Famous horses have been featured in works of art for since the dawn of time, in the days of old a prize stallion would be immortalized in oil and the canvas hung proudly above its owners mantle for all to admire. Today your prize pony can also be immortalized and hung for admiration with an original print from the ‘Automotive Michelangelo’ himself, Mr Danny Whitfield. For a limited time with the purchase of a new Ford Mustang from Raceway Ford in Riverside, CA, you will receive a framed print signed by the artist of your new car purchased for you by me, Mike theCarGuy! Imagine having your co-workers admiration of your new Mustang when they see it hanging on your office wall or your friends and family being able to see your prized stallion as it hangs prominently on a wall in your home! I have been a huge fan of Mr Whitfields work for a long time and two of his prints myself, I wanted to offer my customers the chance to own one of these amazing works of art as well... and owning a new Mustang wont be all that bad either! The remaining 2014 Mustangs are moving briskly so time is critical, if you have your sights on a new Pony the time is now, and when you buy your new car you will get one to hang on the wall too!
You can see more of the amazing automotive artistry of Danny Whitfield HERE:
Imagine you are house hunting and you walk through a perfect house with all the bedrooms you could even want and every amenity you could desire. At the end of the tour the realtor asks you what you think about the $4 million dollar asking price and you reply; “if you could get the payments under $1500 per month we are ready to move right in…”
Ridiculous, yes however that same scenario plays out every day on dealership lots across the country. One of the biggest causes of difficult negotiations and bad feeling about the car buying experience stems from the real lack of homework being done regarding monthly payments. There is no shortage of websites these days that will give out all kinds of advice on how to get the ‘best price’ when car shopping, some will even show you pricing right on their site however, most of them fail to mention that there is a connection between that great price and the monthly payment it takes to pay back the loan for that amount. When folks ask me what the best advice I have about car shopping is I always answer the same way, “know you own monthly budget and what the buys, then stay within that amount when you go out shopping.” Sounds simple right? Unfortunately it doesn’t seem to work that way a lot of the time! Many times car shopping is done on impulse or, sometimes folks do their homework and know how much car they SHOULD be looking at and then get caught up in the excitement of new cars and try to buy more car than they can afford in the hopes that somehow the dealer will be able to ‘make it work’. The surest way to a long drawn out negotiation is to try to buy a vehicle that has a cost of more than the budget you have for yourself and think that ‘if the dealer REALLY wants to sell the car they will be able to make the math work’. I see it day in and day out, a customer will come in and pick out a car and sit down to work out the deal armed with all kinds of quotes from websites and other dealers. I agree to a price and then show the customer payment options and that’s when they freak! All the effort and time invested in getting a killer deal just to realize that the payments on that sweet price wont work….
To keep things basic I am just talking about a purchase here and yes, with enough down payment any monthly payment can be reached but for arguments sake let’s assume a no money down purchase just for a moment. Let’s say you like the new Fusion and pick one out that has an MSRP of $25995. It really doesn’t matter how much research you have done and how willing the dealer is to sell the car there is little hope of achieving a monthly payment of $350 per month without a whole lot of help! What often happens in a case like this is the customer gets frustrated and leaves, then pulls into another dealer ship with a better understanding of where his payment objective needs to be in order to get the car he wants and enters negotiations with a new target or, looks for a car that better fits his budget. Either way there is often a negative feeling about the first dealership and the car buying process in general.
There are many online calculators that will show auto financing payments and even without an exact idea of the rate you may qualify for its easy to get a general idea of a target payment will payback. For instance, to reach a target of $450 per month at 60 months the loan would payback somewhere between $18-27,000. Now keep in mind that might need to include tax, registration and any other fees that may be charged in your area. If you are looking for a car with a price in that range all should be good and negotiation may get you the deal you want however, if you had your sights on an SUV with an MSRP of say, $45,000 there is simply no amount of wheeling and dealing that will have you on the road and with a payment in that budget!
During my 25+ years of working for car dealerships I have been asked MANY times for advice on how to best research, negotiate for and ultimately buy a car. Quite often after I offer my opinion I hear the reply, “is that what the ‘car salesman part of you says or is that legit good advice?” The truth is, there doesn’t have to be a difference! Although some might assume that any advise I would have to offer wouldn’t necessarily be the best for the customer I will point out that there is already quite enough negative stereotyping about car salesman and yes, there is probably plenty to validate some of that negative I have always worked with the idea that if my efforts aren’t best for my customers they won’t be for my own long term success either. Each deal I make is in the spirit of it being the first in a long relationship I strive to build with my customers, something that has contributed not only to my achievements in the car business but also created quite a large following of customers that will pretty much only buy their next cars from me! I believe that a good deal is more than simply a number, yes price IS important but the experience and ease of purchase is equally important. Many sources of so called car buying expertise are free to give tips about how to find the lowest price but when it comes to actually working with a dealership and walking in to make the purchase they often fall short on real world, usable guidance. That is where I can help, I am hoping that shifting the direction of my blog to also include car buying help, tips and answers to many of the questions that arise during the car shopping experience can help people with real advice that will save them money and also time and stress when researching and buying their next car. There are many aspects to car buying that we will look at including; trading in or selling your car, now that I have an Internet price quote now what (?) and the benefits and draw backs of leasing in addition to answering any questions you may have. Keep an eye out for my future posts if you are looking to buy a car and if you have a specific question please feel free to send it in and I will answer it here. For the best research and product info check back to this site often for the latest in what’s new and what’s news in the automotive world! Until next time, I’m Mike theCarGuy and I want to help you ‘Buy Happy’!
Recently I read something in an Internet forum that really got me thinking, a person had posted the question, “would you let your Grandmother got to a car dealership alone?” My first impulse was to vehemently defend the car business as I usually do but after pausing to gather my response, I realized that his question came from a very real opinion that is shared still by many. Now as much as I like to believe that car business HAS progressed by leaps and bounds I do know it hasn’t always been the most female friendly industry. From the beginning of my own career I have always tried treat all my female customers as if they were my own Mom, sister etc and I train my staff to do the same however I work at only one car dealership and there are well over 7,000 car dealers out there. Luckily, there are a growing number of awesome resources for female car shoppers to look to for guidance and information that they can rely on. AskPatty.com was created by Jody DeVere, a Social Media and Car Care specialist to provide automotive education to women consumers, as well as training, ongoing marketing support and education, and certifications to car dealers, independent service locations, tire dealers, collision centers, and other automotive retailers. AskPatty can be followed on Facebook and Twitter also for some great car related info and advise! WomenCertified.com is another great site, the creation of Delia Passi who recognized that male dominated sales needs to understand that their female clientele shops differently than their male counterparts and in addition to assisting female shoppers her site provides sales training for companies wishing to ensure their sales force is at the top of their game and treating each and every one of their customers with the respect and courtesy they deserve. Delia is a leading women’s consumer advocate, author and leading expert on the women consumer and former publisher of Working Mother and Working Woman magazines teamed up with the Wharton School of Business to conduct a groundbreaking gender based retail satisfaction national study. The findings helped define the standards that every WomenCertified business must maintain to earn the trust and the dollars of today’s female shopper. In case you are wondering, yes I have passed the ‘WomenCertified’ course and am very proud of that! Although the stigma of car buying being not female friendly may be slow to vanish completely the great folks at AskPatty and WomenCertified can be powerful partners and provide the name of a dealer close to you that you can trust! :)
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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