A few ways I use it:
In hiring new staff, by slowing down the training process to be more fully comprehensive and not simply focused on showing a new salesperson how to write up a customer we can go father toward fully maximizing their potential career in sales, ie value to themselves and the dealer.
When training new staff, skipping steps to try and 'get right to the sale' can actually make the process take longer and focus the customers attention on the wrong area.... the price. By going to fast the value may not be shown fully and the only way to make a deal is then by discounting...
When fact finding and investigating with a new customer, asking more questions than speaking can allows the customer to tell you, sometimes you even vaguely(!), how to sell them a car. By letting the customer speak it can help the closing process go faster and more smooth even though it may seem to take longer to get there...
In Contracts it can be frustrating to get all the to the end, when the customer has signed countless times and realize that the customers address doesnt show their apt #! Sure some of the forms you can hand write it on but not any of the DMV forms, now you look unprofessional by hand writing on a document AND its more time consuming to re-print forms!
There are many aspects to the phrase and it is one I find my self repeating numerous times daily!