During my 25+ years of working for car dealerships I have been asked MANY times for advice on how to best research, negotiate for and ultimately buy a car. Quite often after I offer my opinion I hear the reply, “is that what the ‘car salesman part of you says or is that legit good advice?” The truth is, there doesn’t have to be a difference! Although some might assume that any advise I would have to offer wouldn’t necessarily be the best for the customer I will point out that there is already quite enough negative stereotyping about car salesman and yes, there is probably plenty to validate some of that negative I have always worked with the idea that if my efforts aren’t best for my customers they won’t be for my own long term success either. Each deal I make is in the spirit of it being the first in a long relationship I strive to build with my customers, something that has contributed not only to my achievements in the car business but also created quite a large following of customers that will pretty much only buy their next cars from me! I believe that a good deal is more than simply a number, yes price IS important but the experience and ease of purchase is equally important. Many sources of so called car buying expertise are free to give tips about how to find the lowest price but when it comes to actually working with a dealership and walking in to make the purchase they often fall short on real world, usable guidance. That is where I can help, I am hoping that shifting the direction of my blog to also include car buying help, tips and answers to many of the questions that arise during the car shopping experience can help people with real advice that will save them money and also time and stress when researching and buying their next car. There are many aspects to car buying that we will look at including; trading in or selling your car, now that I have an Internet price quote now what (?) and the benefits and draw backs of leasing in addition to answering any questions you may have. Keep an eye out for my future posts if you are looking to buy a car and if you have a specific question please feel free to send it in and I will answer it here. For the best research and product info check back to this site often for the latest in what’s new and what’s news in the automotive world! Until next time, I’m Mike theCarGuy and I want to help you ‘Buy Happy’!
Recently I had the privilege of sitting in on an awesome discussion with the incredible Rebecca Chernek and Patrick Antrim of Careersinauto.com about Rebecca's awesome Finance Training and mastering menu sales. Rebecca is training todays leaders to become tomorrows legends and she is someone I follow closely and admire greatly! Whether you are working in the F&I Office or not its a great watch for all Car Pros!
On the evening of April 9th, 2014 over 300 classic, high performance and specialty Mustangs gathered at the Saleen Speedlab in Corona, CA to celebrate the 50th Anniversary of America's Pony and set out on a cross country Pony Express of fun! I was lucky enough be invited to the party and snapped a few pics of some of my fav Pony's!
As many Internet Sales Professionals would agree, the new popularity of videos as follow up does not ensure car deals by themselves however as an integral step in a strong follow up process they can be highly effective. Above is a video message I made for my team as a 'Managers Message' and it it attached to an email that goes out on the third day after an Internet request has been received. Although the views don't reflect the real reach the response the email gets in reply's and in texts is great. Just like when working with a customer in the showroom sometimes having a Manager to speak to can be the assistance needed to assure the customer that they aren't making a mistake and doing business with the right folks. In the video I offer our guests the ability to reach out to me direct by calling, texting or replying to the email and it works, by allowing our customers the options that best work for their communication comfort we show that we are indeed here for them. Its not the best quality or produced but its gets the point across and was easy to make, as a manager could your process benefit from more of your direct involvement? Let me know your thoughts in the comment section, I look forward to your point of view!
Friends of theCarGuy know that my daily commute is roughly 78 miles each way, and in So Cal traffic that can mean as much as 2 1/2 hours some mornings! There are a few things that make my drive tolerable, one of them is called an iPod and the other is the cars of sunny So Cal! It rarely surprises me the cars I pass and am passed by here in the sunshine state, and recently I started keeping a photo journal of the very best ones. I must have 25 or more S2000 pictures, I love that little pocket rocket! Hot Rods abound on a sunny Sunday and there is always the random Ferrari sighting! My favorite pic is one I took with trembling hands though, as I crawled along in the car pool lane I heard thunder in the distance, my car pool buddy was yapping away and I quickly shhhhh’d him. “Shut up man”, I yelled, “do you HEAR that?” He looked around hopelessly and wondered if I had finally lost my mind completely, “what are you talking about weirdo?” As he spoke the rumble grew louder and soon I could feel it in my chest as we drew up alongside…. Yup, I was right, A/C Cobra with a 427 side oiler! I know that rumble ANYWHERE!
Today as I try and support the internet blackout against SOPA I just wanted to share my daily drive with you all! Have a great ride home and if YOU spot something cool on the road, snap a pic and share it… CAREFULLY of course! :)
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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Call or Text: (909) 213-5475
22421 Barton Rd Suite 523
Grand Terrace, CA 92313
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