My latest hang out with the always awesome Patrick Antrim, the Founder & CEO of CareersinAuto.com in which we talked about:
How to Start a Career in Auto Sales
What to Look for when Interviewing at Auto Dealerships
How to Ensure your Personal Success with Branding
How to Leverage your Network
Where to Discover Great Tips, Techniques, and Training
And Much Much More.
Its pretty cool to hear Patrick introduce me with the following:
"Mike Corerra is a "go to guy" and is seen as the expert in many areas. He's highly respected for his well-rounded knowledge of the auto industry, but best known for being the guy who leads, empowers and develops his people.
He has held positions as Internet Sales Director, Sales Manager, Social Media Manager,Fleet, Internet Sales, Sales Trainer, General Sales Manager for leading auto groups.
Mike has experience rebuilding an Internet Sales Department and Business Development Center
He has taken the lead on dealerships Social Media presence creating and maintaining a Google+, Twitter, Pinterest and Facebook, Instagram and other social platforms to drive sales."
As many Internet Sales Professionals would agree, the new popularity of videos as follow up does not ensure car deals by themselves however as an integral step in a strong follow up process they can be highly effective. Above is a video message I made for my team as a 'Managers Message' and it it attached to an email that goes out on the third day after an Internet request has been received. Although the views don't reflect the real reach the response the email gets in reply's and in texts is great. Just like when working with a customer in the showroom sometimes having a Manager to speak to can be the assistance needed to assure the customer that they aren't making a mistake and doing business with the right folks. In the video I offer our guests the ability to reach out to me direct by calling, texting or replying to the email and it works, by allowing our customers the options that best work for their communication comfort we show that we are indeed here for them. Its not the best quality or produced but its gets the point across and was easy to make, as a manager could your process benefit from more of your direct involvement? Let me know your thoughts in the comment section, I look forward to your point of view!
A few weeks ago I was ranting about dealership senior management needing to be aware of who at their store is posting to social media on their behalf and know how to take it over should the employee leave. This concern goes along with an issue I made a comment about on Facebook some time ago about 3rd party postings. I know that the idea of having a ‘professional’ agency do all the social posting for your store seems like a simple fix on the surface. None of your employees will be wasting time on Facebook, Twitter and Google +, there will be consistency of posts and you can focus on what’s important like the next weekends newspaper ad! There seems to be no end to the number of companies offering their social media prowess and a couple are even working directly with OEM’s and get some leverage when offered in a bundle with other services the manufactures pressure us into ‘considering’! My rant about 3rd party postings stemmed from seeing the very same, generic and bland, post on 13 different Ford dealers Twitter feeds! Now I fully understand that the average car shopper my not be watching the feed of as many car dealers as I do but c’mon!!!.........
GM/Dealer Principals who aren't paying attention to their own dealerships Social Media efforts baffle me! I know they have a lot on their plate but at the very least they should be aware of who is posting on behalf of their store and from time to time take a moment to check out whats being posted. Often times they will have someone who demonstrates a decent level of Internet knowledge take on the duties of dealer postings, which may be fine however it is very important that more than one person know WHERE the dealer is being represented and HOW to access the profile/postings. There should always be a central location for the site address along with user names and passwords, perhaps a shared file even. Should the employee overseeing the social effort for the store leave and not share all the access with someone else its could result in quite a mess! I came across a dealer who apparently had someone pretty creative and motivated at one time working for them who had secured quite a few unique Twitter handles on behalf of the dealer however of the nine Twitter accounts created for the dealership eight have NOT been updated since Jan 8, the ninth one has been dormant since Feb and the last post was "we're back!"....
I have forced our GM, with much effort(!), to at least watch as I showed him all of the listings/profiles/pages I have set up and manage for the store and showed him how to access the shared file with all the user names and passwords to them. If I ever leave there may not be a guarantee that he will know how to continue the work I have started for sure but at least the person they may hire will have a solid place to start! Just my $0.2: GM's ask your Social Media person to make sure you have access to all the places online that your dealer is represented! :)
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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