To celebrate the 2010 World Cup games, which start tomorrow morning by the way, the Kia Soul has gotten into the futbol/soccer spirit with the newest app seen in the video. Well worth the minute or so it runs so click, smile and giggle away! Go Italia!
Oh, and whats futbol have to do with cars you ask? Well, Kia is the main sponsor for the World Cup Games so shut it! :)
IRVINE, Calif., May 26, 2010 – Kia Motors America (KMA) today officially released a new advertising campaign, titled "This or That," for the 2010 Kia Soul. "This or That" is the rebirth of the initial Kia Soul award winning advertising campaign created by David&Goliath, KMA’s advertising agency of record, and brings back the lovable Hamsters due to popular demand. Soul is a unique and highly personalizable urban passenger vehicle and the new spot builds on its creative theme in the style of a music video set to the classic hip hop track "The Choice is Yours" by notable 90’s hip hop group Black Sheep. Its really worth the 1:01 min it runs, make sure to look for the 'lame' hamsters driving the cardboard box and the toaster; winder who they are poking at there! Great follow up to a great start of a campaign, see it HERE.
Recently Kia Motors Corporation hosted a group of approximately 20 journalists, selected by PR reps at Kia Motors France, Kia Motors America and Kia Canada Inc., who arrived in Seoul last week to test drive Kia Soul in its home environment. It was, to say the least, a little crazy. Most seasoned journalists have driven in big cities, congested traffic, narrow streets, torrential rains and foreign lands. But very rarely do they get to combine all of these challenges in a one-and-a-half-day test drive! Here’s a link to Kia Motors Facebook page for more photos of Soul in Seoul: http://www.facebook.com/Kiamotorsworldwide#!/album.php?aid=178009&id=362744887557&ref=mf
And you can read more over at KiaBUZZ.
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