Is Social Media Still Worth It for Car Dealers? Let’s Talk About It...

Is Social Media Still Worth It for Car Dealers? Let’s Talk About It.
​
Social media isn’t dead… but it sure isn’t acting like it used to.
In the latest episode of The First Pencil, your favorite duo Kathi and Mike pull no punches as they dive into the ever-evolving world of social platforms—and how it’s changing the game for car dealers trying to stay in front of today’s buyers.

~Is organic reach officially a ghost town?
~Are paid ads the only way forward—or just a money pit with better graphics?
~And most importantly, what is actually working right now?

Whether you’re managing a single rooftop or leading a multi-store group, this episode is your heads-up (and maybe your wake-up call) on why your old social media strategy might be costing you more than just dollars, it might be costing you relevance.
Tune in to hear what’s changed, what’s working, and what smart dealers are doing differently in 2025 to make social media work for them not the other way around.

​Listen in HERE