Video Messages Should Be Part of Every Customer Touchpoint at Your Dealership...

Let’s face it—video isn’t just for your internet leads anymore.
In today’s fast-paced, digital-first world, every customer interaction is an opportunity to stand out. And one of the simplest (yet most overlooked) ways to make a lasting impression? Personalized video messages.
Here’s how you can use video throughout the customer journey and why you absolutely should.
1. Thank Every Fresh Up with a Video
When a potential buyer takes the time to visit your dealership, a quick thank-you video from their salesperson shows appreciation and professionalism. It also keeps you top of mind if they’re still shopping around.
2. Follow Up Every Phone Call with a Video
Don’t let phone leads go cold. A short video thanking the caller for their time and offering a face to the name can build trust and move the conversation forward.
3. Make Sure Every Customer Gets Your Info
Every interaction should be followed by a personalized video that includes your dealership’s contact details and the salesperson’s name. It’s easy, memorable, and adds a human touch to your follow-up.
4. Stay Top of Mind After the Sale
Send a quick video 90 days after delivery, reminding the customer their first service might be coming up. It’s helpful, it’s thoughtful, and it brings them back to your service lane.
5. Celebrate Birthdays with a Smile
Spot an upcoming birthday in your CRM? Send a fun, personalized birthday video. It’s a small gesture that creates big loyalty.
Use Video to Break Through the Noise
The digital world is noisy. Everyone’s competing for attention. By using video in creative, consistent ways, you set your dealership apart, not just with flashy cars, but with genuine, personalized experiences.
Start simple. Start today. Just hit “record.”