How a Small Ford Dealer in SoCal Competes with Industry Giants
Car shoppers research your dealership long before stepping foot into your showroom. In Southern California, one of the nation's most competitive automotive landscapes, some of the nation’s largest dealers with huge ad budgets are vying for the attention of potential car buyers. So, how can a small Ford dealer in the Inland Empire compete against these automotive giants? The answer lies in understanding that today's car shoppers are not just looking for the best deal on a new vehicle—they're also seeking a reliable place for ongoing service. This Ford dealer has tapped into this dual focus by prioritizing their service department and actively encouraging customer reviews. By asking for a review with every repair order that is closed, they have accumulated over 8,300 reviews, with 90% of them being 4 and 5 stars. This impressive track record ensures that their autorepair-review site consistently appears on page one for local Ford dealer searches, making a strong first impression on potential new car buyers and service customers alike. Building Trust Through Customer Reviews Reviews have become a crucial factor in the decision-making process for many consumers. Potential buyers often rely on reviews to gauge the reliability and trustworthiness of a dealership. By amassing a significant number of positive reviews, this Ford dealer has effectively built a robust online reputation that stands out in a crowded market. Leveraging UpdatePromise for Superior Service One of the strongest pillars to their success is the use of an autorepair-review site, powered by UpdatePromise, that is a component of their suite of service lane solutions. UpdatePromise hosts these sites for their partner dealerships and each review is from a certified customer which increases the validity and adds huge SEO benefit. The UpdatePromise single platform holistic approach ensures that every aspect of the customer’s interaction with the dealership is smooth, transparent, and satisfactory. Consistency is Key Consistency in asking for reviews is crucial. Each service appointment becomes an opportunity to gather feedback and improve service quality. This Ford dealer's commitment to requesting reviews with every repair order demonstrates their dedication to customer satisfaction and continuous improvement. The Result: Strong Online Presence When car shoppers search for local Ford dealers, the dealer's autorepair-review site consistently appears on the first page of search results, thanks to their impressive review portfolio. This visibility not only attracts new car buyers but also service customers seeking a reliable and trustworthy dealership for their maintenance and repair needs. Conclusion In an aggressive automotive market like Southern California, a small Ford dealer in the Inland Empire has found a winning strategy by focusing on service and leveraging customer reviews. This approach not only attracts new customers but also builds lasting relationships based on trust and reliability. Autorepair-review sites are powered by UpdatePromise and are part of the suite of service lane solutions they offer such as; mobile VCI, phot/video enable digital MPI, A.I. driven text status updates, mobile bill pay and more. By incorporating these tools, your dealership can also enhance its service experience and build a strong online reputation that stands out in the competitive automotive landscape. Want to know more? Let’s talk!
0 Comments
Leave a Reply. |
Mike theCarGuy
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
Need to reach me? Call or Text: (909) 206-4377 [email protected] Mike theCarGuy: 22400 Barton Rd Suite 21-451 Grand Terrace, CA 92313 Twitter: @MiketheCarGuy1 Instagram: MiketheCarGuy Follow Mike Correra on Quora
the Car Guys reads:
Jalopnik LeftLaneNews AutoBlog Bloomberg (yes, Bloomberg!) Japanese Nostalgic Car is friends with: Kruse Kontrol Danny Whitfield Used Car Ricky.com K&N Alley Cat SoCal (apparel and Design) Information provided by CrunchBase Archives
November 2024
|