After years of rumors and suspicions of a looming end, Google announced today that the consumer version of Google + will close in the next ten months.... In a blog post referencing a review that began in March and highlighted the "significant challenges in creating and maintaining a successful Google+ that meets consumers’ expectations. Given these challenges and the very low usage of the consumer version of Google+, we decided to sunset the consumer version of Google+...." The post goes on to explain that Google does intend to "give people a full opportunity to transition, we will implement this wind-down over a 10-month period, slated for completion by the end of next August. Over the coming months, we will provide consumers with additional information, including ways they can download and migrate their data.
At the same time, we have many enterprise customers who are finding great value in using Google+ within their companies. Our review showed that Google+ is better suited as an enterprise product where co-workers can engage in internal discussions on a secure corporate social network. Enterprise customers can set common access rules, and use central controls, for their entire organization. We’ve decided to focus on our enterprise efforts and will be launching new features purpose-built for businesses. We will share more information in the coming days...."
I was an invited user of Google + near its very beginning and have loved the platform over its lifetime, although this news saddens me a little personally it also excites me to know that Google is doubling down on their development of Google + as a corporate social networking tool. I will keep you posted as more develops, the blog post can be read here:
Wherever I go I usually snap a pic and post it, its kinda my hobby I suppose. Well, it looks like my pics have been seen a few times!! Not too shabby, if I do say so myself ;)
To date the over 2,000 pictures I have posted to Google Maps have been viewed just over 1,150,000 times. Some of the images I have posted to the Google My Business pages for dealerships I have worked with have over 30,000 views. There is something to be said for the visibility that is gained organically just from posting pictures of your business, its free so why not? How are you using the power of the Google pages?
Spring is here and with it comes the need to clean out the cobwebs that have gathered and Social Media is not exempt from the focus, or at least it shouldn't be! In a recent post the always awesome Kathi Kruse outlines five easy steps to put the 'Spring Cleaning into Your Social Media in 2018' and I am particularly found of #3!
"3. Engage Your Most Valuable Asset
Let's face it, creating content for your website and social media can be super hard! But it doesn't have to be if you 'crowdsource' your ideas.
Your most valuable asset for your social media is your own employees.
Many of them are already using social media to network and engage with prospects. These folks are the most valuable of your most valuable!"
Read the full post HERE.
I had the opportunity to participate in an awesome conversation this morning with some powerful folks in the automotive industry I admire, follow and respect tremendously. One of the topics we discussed was the power of individual branding for salespeople these days and there was a real moment of clarity for me when we all agreed that salespeople are the new marketing channel in automotive! Digital marketing pro Ralph Paglia, referred to today’s socially savvy salespeople as ‘Tier 4 Marketing’ and he’s right! Dealerships need to include them in their marketing strategies, or lose them to dealers that do...
When dealership GM's ask me what I can do for them and I start to explain my digital and social media management they always assume one of two things. First they ask if I do search and pay-per-click, ad words etc. No.
Then they say 'oh you do Facebook...' Yes, that may be a part of it but only a part, there is SO much more! Click the pic for a quick video of what I mean!
Have questions about maximizing YOUR company's digital presence? Call, email or text me! I will be happy to help in every way I can :)
Social Media pro and MeetEdgar founder, Laura Roeder, Tweeted a great thread about the updates Twitter made to their Terms Of Service. If you are managing multiple accounts on Twitter it is critical you take a look at the new TOS!
As we look around and notice the clutter and dust that has gathered over the Winter we start to put together our Spring Cleaning list of activities. One of the best places to start, at least for business owners and managers, is by taking a good look at the Google Business listing for your company. It has been reported that 20% of all Google Searches are for local business, TWENTY PERCENT! That's a huge chunk of search traffic and one of the most important results that show up on a search is your Google Business listing, is it current? Is it correct, are there recent and relevant posts to help boost your visibility? How do you know??
It's time for Spring Cleaning! When we start our cleaning spree at home it's usually after we notice that cobwebs have formed or dust has gathered in corners and then we re-look at the places we have gotten complacent about over the prior months and notice how things have gotten dusty or cluttered right before our eyes without notice. It can happen in business as well! Often we get so caught up in the busy work of running our business we don't pay attention to all the little details that unfortunately can be the FIRST things a potential customer may notice! This dealership's Meet Our Team page has definitely been neglected, how does yours look? Are there staff members that no longer work for you there, or perhaps new team members that haven't been added yet? Now is the time to take a step back, look over all the pages of your dealerships website, take a few minutes to open your stores social media profiles and check some of your business listings through the eyes of a new visitor. Is the message consistent, current and really what you want being said? If not, call your Social Media company or, call Mike theCarGuy and together we can SUPERCHARGE the Social in your dealerships Social Media!
If you are paying an outside company to manage your companies Social Media do you know what they are saying on your behalf? If you aren't inspecting what you expect how can you be sure they aren't phoning it in? Take a look at this real example of what I mean. If you are ready to demand a better quality for your dealership, call Mike theCarGuy and together we can Supercharge the Social in your companies Social Media!
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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Grand Terrace, CA 92313
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