Leverage your employee’s sphere of influence to increase sales:
Whether you a fan of Kim K or not its impossible to ignore that she has grown a huge audience and has quite the power to influence! Almost completely through Social Media she has grown an empire, wouldn’t it be great to have that kind of following for your dealership? Please keep in mind I’m not saying I have a ‘magic bullet’ that will create millions of loyal followers for your dealership that would only buy from you however, you can expand your stores influence in much the same way as Kim has and who knows how big it could get!
Back in my early days of selling, lets call them the 'late 80's' shall we(?!), I had a sales manager who's only directive when approached with an objection from a customer was "just get 'em in!" It didnt matter if they were out on the lot or at home and on the phone, all he could ever offer me for assistance was 'jus get 'em in and we'll deal with it then'. I hated having to go to him for help and swore that once I became a manager I would never tell anyone that worked for me anything that wasn't at least some what helpful. Over the years I have worked with more managers than I care to count who worked with that old mentality and I have never quite understood the reasoning of it. I've even asked some of them why they think the salesperson is asking them for help, dont they think if that the salesperson has tried all that they know to 'get them in' and is simply asking the person that should know even more for guidance. Often the sales manager simply assumes the salesperson is 'getting weak' or being lazy and unwilling to do/say whats needed and I still don't believe that to ever be true. A few years ago when the always funny and always on point Joe Webb made a video about this very thing I, like many, laughed hard and thought to myself; "I'm glad those days are behind us"! Or so I thought.....
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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