Are you a frequent user of Twitter? Have you noticed how the platform has changed since Elmo took over? If so, you're not alone. Many Twitter users have expressed their dissatisfaction with the changes that have been implemented. The platform has become less enjoyable and more frustrating to use.
We all wish we could go back to the good old days when Twitter was a simple, easy-to-use platform. Unfortunately, that's not possible, so what can we do? Self-care is one answer. Sometimes, you just need to vent your frustrations and get your feelings out there. So, go ahead and join us in a good old-fashioned rant about the state of Twitter.
Once we've gotten that out of our system, we move on to something more positive and explore how dealerships can do this ONE thing to increase their social media visibility. And it doesn’t cost anything...
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Three quick steps to optimizing your Google Business Profile that increase your dealerships visibility. Over 45% of ALL Google searches are for local services or companies and over 50% of businesses still havent claimed or manage their Google Business Profile just by maintaining your stores profile you can easily rise to the top and dominate local search!
The first important step in optimizing a Google Business Profile is to ensure all the information in the profile is accurate and up-to-date. This includes the dealership's name, address, phone number, website URL, business hours, and even photos of the dealership and its inventory. Great images can catch the eye of a potential customer quickly and the more images you post the higher the percentage they will be seen. Some dealers with lots of great images posted to their Google Business Profile report over 300 thousand image views in a 28 day period! Thats a lot of eyes seeing pictures of your dealership! It isnt only the owner of the profile that can post images to a business profile so dealers should encourage employees to post great pics of the dealership too, maybe a cool car on the lot of a pretty sunset with the dealership in the foreground etc.
The second important step is to encourage customers to leave reviews on the dealership's Google Business Profile. Positive reviews not only improve the dealership's reputation but also increase its visibility in search results. It's essential to respond to reviews, both positive and negative, to show engagement with reviewers so that potential new customers can quickly see that your dealership is responsive.
The third important step is to regularly post updates and content on the dealership's Google Business Profile. This includes news about the dealership, special promotions, and even updates on new inventory. Posting consistently helps keep the dealership's profile active and engaging to customers.
If you would like to learn more about taking charge of your Google Business Profile let's talk!
Dealers, Stop Printing Checks!
Way back in 2020 at the NADA Show in Las Vegas I spoke about the benifits to auto dealers using the CPay Plus system, now called Repay. The name may have changed but the great stuff they do hasn't and they are doing even more for dealers these days!
Dealerships are complex businesses with many moving parts. One crucial aspect of a successful dealership is managing accounts payable (AP) efficiently. Fortunately, Repay Realtime Electronic Payments provides a solution for dealerships that can increase efficiency and save time.
With Repay's AP system, dealerships can streamline the entire payment process. Repay's electronic payment processing eliminates the need for manual check writing and mailing, which saves time and reduces errors. Additionally, the system can automate payment approvals, routing invoices to the correct approver, and generating notifications for missed or late payments.
The benefits of using Repay's AP system don't stop there. The system can help dealerships reduce their processing costs, such as printing, postage, and paper checks. And, with real-time payment processing, dealerships can keep track of their accounts payable balance and make payments on time, avoiding late fees.
Furthermore, the integration of Repay's AP system with the DealerBuilt DMS provides dealerships with a comprehensive view of their accounts payable data. Dealerships can view invoice details, payment history, and other relevant information from one centralized location, making it easier to manage their finances.
Repay Realtime Electronic Payments' accounts payable system is an excellent solution for dealerships and can help increase efficiency, save time and money, reduce errors, and provide a comprehensive view of their financial data. By using Repay's AP system, dealerships can focus on other areas of their business, such as sales and customer service, and grow their business. Want to know more or see a demo? Lets talk!
Mike theCarGuy, Purveyor of Awesome
DealerBuilt / Vistadash
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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