Three quick steps to optimizing your Google Business Profile that increase your dealerships visibility. Over 45% of ALL Google searches are for local services or companies and over 50% of businesses still havent claimed or manage their Google Business Profile just by maintaining your stores profile you can easily rise to the top and dominate local search!
The first important step in optimizing a Google Business Profile is to ensure all the information in the profile is accurate and up-to-date. This includes the dealership's name, address, phone number, website URL, business hours, and even photos of the dealership and its inventory. Great images can catch the eye of a potential customer quickly and the more images you post the higher the percentage they will be seen. Some dealers with lots of great images posted to their Google Business Profile report over 300 thousand image views in a 28 day period! Thats a lot of eyes seeing pictures of your dealership! It isnt only the owner of the profile that can post images to a business profile so dealers should encourage employees to post great pics of the dealership too, maybe a cool car on the lot of a pretty sunset with the dealership in the foreground etc.
The second important step is to encourage customers to leave reviews on the dealership's Google Business Profile. Positive reviews not only improve the dealership's reputation but also increase its visibility in search results. It's essential to respond to reviews, both positive and negative, to show engagement with reviewers so that potential new customers can quickly see that your dealership is responsive.
The third important step is to regularly post updates and content on the dealership's Google Business Profile. This includes news about the dealership, special promotions, and even updates on new inventory. Posting consistently helps keep the dealership's profile active and engaging to customers.
If you would like to learn more about taking charge of your Google Business Profile let's talk!
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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