Blog Archives

Pay for voice search? I say nay nay...

10/26/2023

Navigating Voice Search Optimization: Separating Fact from Fiction

In recent times, the buzz around voice search optimization has been impossible to ignore. Business owners are bombarded with calls from vendors claiming that their ventures are missing out on significant opportunities due to their absence in voice search results. The stakes are undeniably high – a 2022 report by DemandSage revealed that 56% of consumers used voice search to inquire about businesses or brands via smartphones. However, amidst the urgency, it's crucial to tread carefully and discern between genuine opportunities and false promises.

1) Transparency and Credibility:
Before committing to any vendor, scrutinize their track record. Remember, what works in one location might not be as effective in another, if a vendor is calling a business outside of their area they may not get accurate voice search results even when they use the business city in their request if the IP address isnt local to the actual business. Investigate client testimonials and case studies. Genuine, positive reviews from similar businesses can be a strong indicator of a vendor’s credibility.

2) Understanding of Algorithms:
Voice search algorithms are intricate and ever-changing. Be wary of vendors guaranteeing instant top rankings. Reputable professionals focus on ethical practices and are honest about the unpredictable nature of search engine algorithms.

3) White-Hat Techniques:
Ensure the vendor employs ethical SEO techniques. Unscrupulous methods may provide short-term gains but can lead to long-term penalties. Quality always triumphs over shortcuts in the world of online visibility.

4) Customized Strategies:
Each business is unique. A trustworthy vendor will tailor their strategies to your specific needs and target audience. Avoid one-size-fits-all solutions.

5) Measurable Results:
Look for vendors providing clear metrics. Regular reporting and transparent communication are vital for assessing the success of any optimization campaign.

6) Long-Term Approach:
Remember, SEO, including voice search optimization, is a marathon, not a sprint. Quick fixes are often unsustainable. Sustainable improvements require time, consistent effort, and a focus on quality content.

7) Stay Informed:
Educate yourself about voice search optimization basics. A fundamental understanding will empower you to evaluate vendor proposals effectively. Inspect what you expect!

8) Consider DIY Options:
Depending on your budget and resources, consider handling voice search optimization internally, especially for small businesses. There are abundant online resources and guides available to aid your understanding and implementation of basic SEO strategies.

In conclusion, while credible SEO agencies and consultants can indeed enhance your voice search presence, discernment is paramount. Ask questions, demand references, and make decisions aligned with your business’s unique needs and financial constraints. If you're uncertain or need guidance tailored to your business, don’t hesitate to reach out. I'm Mike theCarGuy and I would be happy to help you navigate the complex world of voice search and ensure your business thrives in the digital landscape, lets use our voices and talk!

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The First Pencil, October 19th, 2023

10/19/2023

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This weeks podcast can be heard HERE

I just got back from a one day road trip to the Digital Dealer Conference in Las Vegas, Kathi and I have thoughts... ;)

Twitter, the platform we’ve loved for 14+ years, is officially dead. While both of us are still there, we are down to about 5% of the amount we used to be. Many sane users have been looking for a place to go. We’ve tried most of the new platforms and we think one has the best potential.

We also touch on AI prompts (ie: where the magic happens). This article is super helpful.
In our music segment:
Mike recommended this book: The Art of Darkness: The History of Goth
Kathi reflects on Club Lingerie, a small club on Sunset that was ground zero for a generation of music fans.
👉Sign up for Kathi’s newsletter here👈

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