As an Account Manager for my first four years at DealerBuilt, I had the privilege of traveling to dealerships nationwide, sharing best practices, tips, and techniques aimed at enhancing dealer efficiency. However, quite often, before I could even finish my statement, I would be met with the immediate response: 'that won't work with our customers, in our region, at our dealership.' This prevalent attitude is a challenge I frequently encounter.
Sometimes, I found that by taking a step back and posing a few additional questions, it opened up a constructive dialogue. This dialogue allowed for a better understanding and occasionally even paved the way for a more receptive mindset toward the possibility of change, even if it's only on a small scale.
In my role as a Sales Engineer, I regularly conduct demonstrations of our system for dealerships. Frequently, I'm asked about the practices of the most successful dealerships across the nation and how they utilize our DMS. Unfortunately, I'm often met with the same antiquated mentality of 'that won't work here' as I begin to share insights. Internally, I'm screaming that customers share common attributes regardless of their location. The level of technological literacy among customers doesn't significantly differ across regions. Put simply, if a strategy works, it works!
But here’s the thing, customers ARE evolving. They possess higher expectations, are better informed, and are increasingly inclined to explore various options to secure the best possible deal/service. For dealerships to remain at the forefront of the industry, they must be open to embracing change.
This doesn't imply that every dealership should hastily adopt each new technology or methodology that emerges. Rather, it underscores the importance of embracing novel ideas and demonstrating a willingness to experiment. Failing to do so could result in being left behind in an ever-evolving market.
If a dealership aims to bolster efficiency across its departments, boost sales and service figures, stubbornly clinging to current methodologies/technologies without considering alternative approaches will not work. I firmly believe that every dealership holds untapped potential for enhancing efficiency and sales. However, this potential can only be realized through a willingness to embrace change.
So, for those dealers who are internally asserting 'that won't work here,' I wholeheartedly urge you to expand your perspective to accommodate innovative ideas. You might find yourself pleasantly surprised by the accomplishments that lie beyond your current practices and technologies. Greater possibilities could be just a step beyond your comfort zone.
As always I would love to have a conversation anytime with you about your dealership and how we can help you reach new levels of success! (909) 213-5475
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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