The Average Age of Vehicles on the ROad is Rising and Car Dealers Need to be Ready in The Service Drive...
Car & Driver recently posted an article about the increasing average age of vehicles on the road today, in California its over 12 years now, however, it is not new or solely a result of the current pandemic. Back in May, I co-hosted a webinar with DealerBuilt - LightYear Dealer Technologies CRO Keith Baker and we discussed how, pre-COVID-19, the fixed ops department was already rising to the forefront of dealership revenue as a result of the increasing length of ownership. The Covid-19 crisis will also add to the age of vehicles for sure as people hold on to them longer trying to navigate thru this situation and dealers need to increase their attention on the Service Drive to retain existing business and attract new customers as well. If you would like to know how your dealerships DMS can do more than store data for your dealership check out the webinar here, https://lnkd.in/gEZyQYb , or give me a call! :)
The Car & Driver post with stats on vehicle age is here,
It seems like it has been forever that we have all been sharing how important your dealership's Google My Business listing is, however, a new study from Whitespark shows that there are still many dealers not getting the message. Looking at 15,503 Google Business Profiles they found that "hardly any auto dealers are taking advantage of the features in GMB. The results that are the most shocking are that of the dealer listings analyzed:
~63% have NEVER published a single Google Post (WHAT?!)
~88% of dealer listings are not using the Products feature
~32% have not even been claimed
~24% do not have a link to their website
~93% have not added an appointment link
~91% have not added product/service links
~51% have Q&A questions that haven’t been answered
~13% don’t have hours listed"
It seems there may be dealer GM's or principals that are still assuming that 'someone' is taking care of their list for them with updated info but it's clear that many dealerships profiles are sadly being ignored and that means potential customers are not seeing them! The full article is an interesting read and can be found here:
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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