Recently I had the privilege of sitting in on an awesome discussion with the incredible Rebecca Chernek and Patrick Antrim of Careersinauto.com about Rebecca's awesome Finance Training and mastering menu sales. Rebecca is training todays leaders to become tomorrows legends and she is someone I follow closely and admire greatly! Whether you are working in the F&I Office or not its a great watch for all Car Pros!
I have been thinking a lot lately about how many way I find myself using the phrase 'Go Slow To Go Fast' around the dealership and was thinking it could be the subject of a discussion.
A few ways I use it:
In hiring new staff, by slowing down the training process to be more fully comprehensive and not simply focused on showing a new salesperson how to write up a customer we can go father toward fully maximizing their potential career in sales, ie value to themselves and the dealer.
When training new staff, skipping steps to try and 'get right to the sale' can actually make the process take longer and focus the customers attention on the wrong area.... the price. By going to fast the value may not be shown fully and the only way to make a deal is then by discounting...
When fact finding and investigating with a new customer, asking more questions than speaking can allows the customer to tell you, sometimes you even vaguely(!), how to sell them a car. By letting the customer speak it can help the closing process go faster and more smooth even though it may seem to take longer to get there...
In Contracts it can be frustrating to get all the to the end, when the customer has signed countless times and realize that the customers address doesnt show their apt #! Sure some of the forms you can hand write it on but not any of the DMV forms, now you look unprofessional by hand writing on a document AND its more time consuming to re-print forms!
There are many aspects to the phrase and it is one I find my self repeating numerous times daily!
On the evening of April 9th, 2014 over 300 classic, high performance and specialty Mustangs gathered at the Saleen Speedlab in Corona, CA to celebrate the 50th Anniversary of America's Pony and set out on a cross country Pony Express of fun! I was lucky enough be invited to the party and snapped a few pics of some of my fav Pony's!
My latest hang out with the always awesome Patrick Antrim, the Founder & CEO of CareersinAuto.com in which we talked about:
How to Start a Career in Auto Sales
What to Look for when Interviewing at Auto Dealerships
How to Ensure your Personal Success with Branding
How to Leverage your Network
Where to Discover Great Tips, Techniques, and Training
And Much Much More.
Its pretty cool to hear Patrick introduce me with the following:
"Mike Corerra is a "go to guy" and is seen as the expert in many areas. He's highly respected for his well-rounded knowledge of the auto industry, but best known for being the guy who leads, empowers and develops his people.
He has held positions as Internet Sales Director, Sales Manager, Social Media Manager,Fleet, Internet Sales, Sales Trainer, General Sales Manager for leading auto groups.
Mike has experience rebuilding an Internet Sales Department and Business Development Center
He has taken the lead on dealerships Social Media presence creating and maintaining a Google+, Twitter, Pinterest and Facebook, Instagram and other social platforms to drive sales."
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
Need to reach me?
Call or Text: (909) 206-4377
22400 Barton Rd Suite 21-451
Grand Terrace, CA 92313
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