Yesterday Google search guru Rand Fiskin posted that "from January to December 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property..." and today Google posted a piece on how people use search that included the paragraph above. Now more than ever business owners need to have a well-managed Google My Business profile to ensure the maximum potential of their company being seen. Your companies website is no longer the only access potential customers rely on, they have a greater chance of seeing your GMB profile first and may get enough info to make their decision on contacting or doing business with you right there.
Read Rand's post HERE
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I post a lot about the pics I share to businesses Google My Business profiles, they get tons of views but what does that mean to the business? Well, in a 28 period, it can help make the phone ring over 1400 times, and more than 800 potential customers ask for directions that's what! Calls are self-explanatory but I like to look at requests for directions as well because someone clicking that button wants to do business with you! Could your dealership use 1400 calls and 800 requests for directions from the Google My Business/Google Maps profile for your dealership? Best part is that you don't have to hire a professional photographer or pay a fee to post pics on your company GMB page, there is literally nothing stopping you from taking advantage of this feature and getting your company noticed in local search!
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Mike theCarGuy
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