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February 27th, 2020

2/27/2020

Realizing they missed a huge opportunity with the Ranger launch Ford has readied a whole slew of branded accessories for the upcoming Bronco and its smaller counterpart 'Baby Bronco'. This is awesome profit potential for dealers, being 'Ford accessories' means warranty coverage and financing opportunities with Ford Motor Credit. Ford dealers should start working with sales teams now and be ready to sell more than just the new vehicle, which will sell itself, but also the benefits and additional fun offered by upgrading with Ford components! Many dealerships have a small display of accessories somewhere in the showroom but they should seriously look at placing displays at each desk or table, maybe dress up a Bronco for the showroom even if the customer doesnt love the exact combo they see the conversation could result in them customizing their own purchased vehicle with accessories inspired by the display.
More info here:
https://jalopnik.com/the-2021-ford-bronco-will-get-a-ton-of-off-road-extras-1841889946

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It's 2020 and you are Still not convinced about how important GMB is?

2/4/2020

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You have seen many posts lately about the importance of managing your businesses Google My Business profile and I have been talking about for years as well! Just in case you still aren't convinced that your company GMB profile is actually more important than even your website check our some interesting facts from Digital Marketing wizard Shawn Joshi that support that very claim!

"The internet is filled with unqualified opinions - so let's not add to that dumpster fire.Here's what the data says:
1. 46% of all Google searches have a local intent.
That's about 1.6 billion searches per day where people are looking for products, services, and information in their location.
2. 93% of local searches now feature Google My Business listings.
There's a lot of people using Google every day for local purposes.
And now we know that virtually all of those searches feature Google My Business listings.
3. 68% of people contact a business directly from search results.
If they're on a mobile device - which we've established is already 50% of all web traffic (and growing) - all someone needs to do is tap a link...
And they're calling you - or your competitor - directly from search results.
These three data points show the importance of Google My Business - especially when we already know that Google wants to send people to a platform they own.
But we haven't even covered the most important one...
"88% of people trust online reviews as much as personal recommendations." (Source: Forbes)..."

Boom right?!! Great post, read the rest HERE
Original post found on http://www.antzdigitalmedia.com/blog

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