February 27th, 2020

Realizing they missed a huge opportunity with the Ranger launch Ford has readied a whole slew of branded accessories for the upcoming Bronco and its smaller counterpart 'Baby Bronco'. This is awesome profit potential for dealers, being 'Ford accessories' means warranty coverage and financing opportunities with Ford Motor Credit. Ford dealers should start working with sales teams now and be ready to sell more than just the new vehicle, which will sell itself, but also the benefits and additional fun offered by upgrading with Ford components! Many dealerships have a small display of accessories somewhere in the showroom but they should seriously look at placing displays at each desk or table, maybe dress up a Bronco for the showroom even if the customer doesnt love the exact combo they see the conversation could result in them customizing their own purchased vehicle with accessories inspired by the display. 
More info here:
https://jalopnik.com/the-2021-ford-bronco-will-get-a-ton-of-off-road-extras-1841889946