While working the NADA Convention is San Francisco this year I shared my thoughts on the importance of training on the systems your dealerships already uses before hiring a 'big gun' trainer. Before you bring in Michael Jordan for a high dollar training camp be sure your team can dribble... ;)
Could your followers be your most effective marketing tool? Quite possibly...
"How To Leverage User Generated Content For Your Business:
User-generated content (UGC) refers to any type of media that is created by a brand’s followers or consumers, rather than by the company itself. Fans create UGC without any expectation of pay, although they may participate in contests in the hopes of winning some sort of prize. Generally, however, users’ motivation to create content derives from their desire to play a greater part in a brand’s community of followers."
I have been a huge fan of UGC for years and here are some of the best reasons to create a community of start raving fans that willingly share and promote what you do because you did it so well for them!
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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Call or Text: (909) 206-4377
22400 Barton Rd Suite 21-451
Grand Terrace, CA 92313
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