I have been a huge fan of video for a long time now, I have followed a friend of mine Elise as she has gone from selling Hondas at a dealership in San Luis Obisbo to becoming a nationally know consultant in the automotive industry and one of her strengths has always been her consistent use of video in her responses. One of the difficulties has always been how to best use video for emails, should I record and post to YouTube then send the link or use one of the many new video email services? Although there are some good apps out now I have just signed up for the BombBomb video app and so far I am very happy with it. It is easy to use for a non-tech guy like me and the response has already been fantastic! I will be posting more feedback as I get it figured out and really get it going but here is my first email video, it goes out on the third day after a lead has been received to un-contacted guests and I have seen an open rate of over 65% and a 35% view on the clip. Most importantly I have brought three customers in with the video and the two deals made from customers we hadnt been able to reach will more than pay for the first six months of the app! Stay tuned car pros, I will bring you more from the field soon!
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Mike theCarGuy
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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November 2024
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