Focus on ole Betsy and take the confrontation out of the sale:
Many Sales Managers across the country have grabbed onto the technique of focusing a walk-in customer’s attention back to the vehicle they are trading in very early in the meet and greet, I am a HUGE fan of this having learned it from my fav trainer Mark Tewart. Most of us see the value in getting to better know the customer and their wants and need by going straight to the thing that can give us the most info about them, their own car! While this is a very common practice for out on the lot, at least it very well SHOULD be(!), it can also be tremendously affective in other avenues of a car deal as well.
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![]() Mike theCarGuy
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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November 2023
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