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I am not usually a fan of pointing out other people's failures for likes or views however this video highlights the need to really do a better job of ensuring that employees that speak with the public are better educated on the products we sell as car dealers. The folks that made this focused on the upcoming Mach-E from Ford so it may be a little understandable just how much misinformation they received from dealer staff when asking about it but it could be about a product already on the front line and they would still get a lot of wrong answers or information made up on the spot. As a sales manager long before the fear of being secretly recorded for a YouTube video I always prided myself on product knowledge and trained my team to know our vehicles inside and out, more importantly, to be comfortable with saying 'I don't know that but I will be happy to find out for you' which always seems to be more difficult than it should be. Car dealers, are you sure your team wouldn't sound like the folks captured on this video?? Should you mystery call your store and find out, an even better question is are you using a call review service like CallSource and not bothering to listen to the calls and know if your team members sound like these folks???
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 Mike theCarGuy
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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