Heads up Ford dealers, did you know that Ford has created a Facebook 'ghost page' for your dealership? It is titled Ford Motor Company (your dealership address) and mirrors the main Ford page. The pages all share the same posts and engagement, which does not help your dealership or increase your store's visibility and some of the pages have check-in's which may be confusing your store's customers when they are looking for your dealership's page while at your store! Another thing to consider, if you are paying for Facebook ad's are you competing against your own dealership? It's pretty much accepted that the OEM's are only concerned with increasing brand awareness and not where the customer shops, but it doesn't look like all Ford dealers have one of these 'ghost pages' so is Ford intentionally trying to split traffic for certain dealerships? Perhaps questions need to be asked of your Ford Digital rep, soon!
To see if Ford has created a new Facebook page for your store try Google searching: Facebook.com Ford-Motor-Company (your dealer address) as shown in the example above.
It’s critical to have a good understanding of marketing basics to ensure you are truly able to inspect what you expect from your marketing efforts, and not just take your agency’s word that it’s working ;)
A few months ago I had the opportunity to attend a session with awesome car guy Brian Allan where he spoke about the things that HyreCar Inc. are doing and how dealers can profit from their idle inventory, I must say I was fascinated. This week at Digital Dealer I was able to finally meet Brian and get to know some of his kick-ass team while learning more about what they offer. Essentially they have created a digital marketplace for car dealers to provide vehicles to drivers in the ride-share and Mobility as a Service (MaaS) industry. This allows dealers to earn incremental revenue, provide a path to purchase, and generate new business with this innovative solution to idle inventory... I am keeping an eye on HyreCar and really think they are on something huge! Dealers learn more here: https://hyrecar.com/commercialsolutions
I follow many of the dealerships I work with online, recently while speaking with a dealership's General Manager I shared with him that I really liked a recent post on their Facebook page and he looked at me with a blank stare. He said that he didn't follow the store's social media because he didn't mix work and personal stuff so he was not aware of what the store was doing online. It was a really great post and I could not help but think how much better it could be performing with employee sharing and engagement. As a GSM myself I always tried my best to involve our team in our social media efforts and it always paid off huge but not everyone knows where to start. My friend and social media pro Kathi Kruse recently wrote "Employees are perceived as “People like me” by your customers. Each employee has their own unique expertise and they often bring great ideas to the content creation table. This is golden for social media. The content is richer, more well-rounded and generally met with much more engagement.
Why? Because employees know your customers. They’re on the front lines with them every single day and they speak their language..."
Read Kathi's Smart Steps To Engage Employees here:
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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