Your Dealerships Staff Can Be The Missing Link In Your Social media...

I follow many of the dealerships I work with online, recently while speaking with a dealership's General Manager I shared with him that I really liked a recent post on their Facebook page and he looked at me with a blank stare. He said that he didn't follow the store's social media because he didn't mix work and personal stuff so he was not aware of what the store was doing online. It was a really great post and I could not help but think how much better it could be performing with employee sharing and engagement. As a GSM myself I always tried my best to involve our team in our social media efforts and it always paid off huge but not everyone knows where to start. My friend and social media pro Kathi Kruse recently wrote "Employees are perceived as “People like me” by your customers. Each employee has their own unique expertise and they often bring great ideas to the content creation table. This is golden for social media. The content is richer, more well-rounded and generally met with much more engagement.
Why? Because employees know your customers. They’re on the front lines with them every single day and they speak their language..."
Read Kathi's Smart Steps To Engage Employees here:

https://www.krusecontrolinc.com/smart-steps-to-engage-employees-in-social-media/