Emails... its all in the details

As the sales manager its part of my job to inspect what I expect from my sales team and one of the areas most often overlooked is the emails being sent out to our customers. A good part of each day is spent reviewing the outgoing emails to ensure not only accuracy but also the quality of the message, call to action etc. In addition I am always doing mystery shopping to see whats going on in the car biz and I sometimes find things that I really like... most of the time I find myself screaming at my screen as I find yet another haphazard, poorly written or just plain lazy attempt at an email! SERIOUSLY FOLKS?!! ITS 2016 C'MON! Most dealership CRM's automate many emails to streamline a salespersons daily work load and I get that, but the emails that are set up to go out really, REALLY need to be scrutinized...

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