Is Ford Building Ghost Pages on Facebook for Dealers?

Heads up Ford dealers, did you know that Ford has created a Facebook 'ghost page' for your dealership? It is titled Ford Motor Company (your dealership address) and mirrors the main Ford page. The pages all share the same posts and engagement, which does not help your dealership or increase your store's visibility and some of the pages have check-in's which may be confusing your store's customers when they are looking for your dealership's page while at your store! Another thing to consider, if you are paying for Facebook ad's are you competing against your own dealership? It's pretty much accepted that the OEM's are only concerned with increasing brand awareness and not where the customer shops, but it doesn't look like all Ford dealers have one of these 'ghost pages' so is Ford intentionally trying to split traffic for certain dealerships? Perhaps questions need to be asked of your Ford Digital rep, soon!

​To see if Ford has created a new Facebook page for your store try Google searching: Facebook.com Ford-Motor-Company (your dealer address) as shown in the example above.