It seems like it has been forever that we have all been sharing how important your dealership's Google My Business listing is, however, a new study from Whitespark shows that there are still many dealers not getting the message. Looking at 15,503 Google Business Profiles they found that "hardly any auto dealers are taking advantage of the features in GMB. The results that are the most shocking are that of the dealer listings analyzed:
~63% have NEVER published a single Google Post (WHAT?!)
~88% of dealer listings are not using the Products feature
~32% have not even been claimed
~24% do not have a link to their website
~93% have not added an appointment link
~91% have not added product/service links
~51% have Q&A questions that haven’t been answered
~13% don’t have hours listed"
It seems there may be dealer GM's or principals that are still assuming that 'someone' is taking care of their list for them with updated info but it's clear that many dealerships profiles are sadly being ignored and that means potential customers are not seeing them! The full article is an interesting read and can be found here:
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
Need to reach me?
Call or Text: (909) 206-4377
22400 Barton Rd Suite 21-451
Grand Terrace, CA 92313
the Car Guys reads:
Bloomberg (yes, Bloomberg!)
Japanese Nostalgic Car
is friends with:
Used Car Ricky.com
Alley Cat SoCal (apparel and Design)