It all started with a conversation between two car guys… Over my thirty years managing car dealerships I have always been a car guy and always keep one eye open for a cool car and when I catch a glimpse of one you will usually find me chasing after it to take a picture! While working at an Audi dealer I saw a flash of bright orange drive past the showroom window headed toward the service drive and sprang from my chair at the sales desk to go investigate. Sure enough there it was, an awesome Audi R8 brightly covered with the MOMO logo and sporting a seriously large pair of turbos from under the rear bumper. I struck up a conversation with its owner while grabbing my phone to start snapping away for my ole Instagram account and soon we were both complaining about the lack of good car meets in the Inland Empire area. As we spoke an idea formed in the back of my mind and soon became a burning desire, ‘why not hold a cars and coffee type of meet here at the dealership?’ I quickly asked my new friend how many of his friends with equally cool rides he could gather if I was to open the lot at the dealership on a Sunday when our service department was closed for a car guy morning, I would provide coffee and donuts! He stated confidently he could recruit at least 15 cool car owners and it was on! We had 12 cars show up that first day and I decided it was worth doing again, on a monthly basis. As it happens often in the car biz a new opportunity opened up, literally right across the street when the local Chevrolet dealership was bought out and the new management asked me to join the store and build a sales team. As I accepted the offer one of the things I did first was tell all my car peeps that I had moved but would still open the lot, at my new store, for our cars and coffee meet. February of 2017 we had 6 cars brave the light rain to come to our first official Riverside Cars and Coffee meet. It was a small gathering but enough to solidify my desire to continue giving local cool car owners a place to hang out and show off their cars! I soon bought the website URL and started an Instagram and Facebook page for the event. By December of that first year, we had over 60 cars regularly coming out. On the business side our dealership sold eleven new vehicles to show attendees, two were very high-end Corvettes along with some big-ticket lifted trucks as well and the word of mouth exposure was unmeasurable not to mention the increased social media visibility all at no cost other than a few dozen donuts! When I decided to leave the retail side of the car business one of my biggest concerns was what was going to happen to my precious monthly car meet?!! I walked across the street to see my friend at the legendary J&M Speed Center where I have bought performance parts for many years and asked if there was a chance they would let me use the parking lot at the shop… Park some hot rods in their parking lot and have car fans walking around a performance parts shop? It was a win-win idea and so it continued, our first meet totaled right at 80 cars and now we see nearly 200 rides regularly rolling in each month! Along the way I have had assistance from some really amazing folks, the manager at the Starbucks in Corona was the first to jump in with support and we continue to get our coffee there, 10 gallons each month! A local artist created some awesome designs for the show that we have put on tee shirts to raise funds for our donuts and they have taken off big, check our Alley Cat for some kick-ass apparel items! All my efforts would be for nothing if it weren’t for the amazing car folks that show up every month! Each month we have a group of dedicated regulars that always come out and in addition, there is always something new that rolls in and its crazy fun to see what comes out every time we get together! Riverside Cars and Coffee meets on the third Sunday of every month from 8 am until 10 am right in the heart of the Historic Riverside Auto Center, if you are a fan of hot rods and cool cars you should join us for some hot Starbucks coffee, fresh donuts and awesome car folks camaraderie! See you soon 😉
Huge Thanks To Those Who Make Riverside Cars and Coffee Possible:
Host J&M Speed Center
Coffee Sponsor: Starbucks Corona
Apparel Design: Alley Cat So Cal
It's understood that many posts to your company Facebook page are not seen by all of your followers and the mysterious Facebook algorithm that decides which posts are seen by whom is always changing. "After announcing a News Feed algorithm update earlier this month, which focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook has now issued an amendment to that update to also add in new ranking signals for content from the Pages and Groups that people are most interested in." You may have seen some recent post surveys from Facebook and based on the responses it's received, Facebook says that it has updated the News Feed algorithm to "prioritize the Pages and groups we predict an individual may care about most."
"Some of the indicators of how meaningful a Page or group is might include how long someone has followed a Page or been a part of a group; how often someone engages with a Page or group; and how often a Page or group posts."
To sum it up, take Facebook's own advise, ""Post frequently - Don't worry about over-posting. The goal of News Feed is to show each person the most relevant story so not all of your posts are guaranteed to show in their Feeds." However, be sure your posts are interesting, informative or entertaining if you want to keep your followers engaged! Posting your low-interest rates or huge rebates will ensure your posts disappear from your followers feeds... ;)
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For many years I have complained, sometimes quite loudly, that there aren't enough automotive conferences on the west coast where there are literally hundreds of dealerships. This week my friend and way cool media guy Ryan Gerardi told me about the Thought Leadership Summits 2019 Automotive CX Summit coming up in June, and its right here in So Cal! My first reaction was embarrassment that I hadn't heard of it before, it's the 15th annual conference so it isn't new(!), very quickly that was replaced with interest so I have been checking it out and now I am super excited about it! The list of presenters is pretty high powered and it really looks like the place for dealers to learn the latest from the best in the biz at marketing, technology, and strategies for success. Ryan and his company AutoBurst Media will be covering the event and he has a discount code for dealers looking to attend, which I recommend seriously! Check it out here:
Google’s Human Truths team dug into the data and spoke with potential buyers to uncover the "3 roadblocks preventing car-buyers from going electric". Range anxiety, reliability concerns and lack of overall understanding of the technology top the list. A number of potential consumers expressed a real concern about worried about situations where you might need to leave in a hurry and you can’t because your car isn’t done charging. Google also found that the main thing people are looking up related to reliability is not so much about range, but rather the availability of charging stations. Range anxiety is a thing, so much so that Audi has even addressed it with their 'Range Tranquility' video. Also on the list of stumbling blocks for the EV industry is the misunderstanding of EV technology, many people are wrongly associating EV with autonomous vehicles. Overall the results are positive for the internal combustion powered auto market, at least for the time being ;)
Read the entire post here:
When I bumped into my friend Ryan Gerardi with AutoConversion at the Innovative Dealer Summit last month he asked if I would be up to sit in on a special anniversary edition of his podcast, I jumped at the chance as always because his show is so fun and he gathers some of the coolest cats together! What I did not realize is that it had been a year since my first chance to be a part of his panel and that kind of set me back on my heels a bit, during that first show the other guest speaker was an incredible car guy by the name of Mike Phillips who happened to be at the Innovative Dealer Summit while we were recording and my first chance to shake hands with him came this year at that very show! As an added bonus we were joined on this wicked cool show by the always awesome Terry Lancaster! Great convo's were had and laughs shared, check out the recording of the show HERE!
When Bright Local released their annual Local Consumer Review Survey results there weren't any major revelations or 'ah-ha' moments to speak of. It was mostly information that marketers and pretty much anyone who is online has been saying for many years now, reviews matter! They have mattered for a long time and will continue to matter, in most cases their importance in influencing shopping decisions will keep increasing. So why then, do so many business ignore reviews as if they are only made and read by a small percentage of shoppers and don't really matter? Consider the following;
Basically everyone who is online is looking at reviews at some point, if you are relying on your customers to be among that small percentage of shoppers not looking at reviews and just walking in the front door you are in serious need of a check up from the neck up! Take a moment, right now and search your business, find the links to review sites and read what is being said about your company. If you are on top of it, have read and replied to them all kudos to you, you are in the top 2% of businesses! If you don't have a clue about the reviews of your company read the survey results HERE, then get to work my friend!
Was honored to be asked to sit at the table with David Villa and Frank J. Lopes on today's Auto Dealer Live from the floor at Digital Dealer! The awesome Joe Cala had to step away and left some mighty big shoes to fill but I had a blast getting to sit with some of the industries true leaders and talk automotive! I have been a fan of the show since the beginning, you know when they had the coolest intro on the interwebs, and even been a guest a couple of times but being a part of it in person was awesome, thank you Auto Dealer Live crew!!
Watch the episode here:
If you don't think consumers are thinking about their privacy consider this, in the last four weeks alone, more than 160 million people have gone into their Google Accounts to review and adjust their privacy settings, which include the types of data Google can collect and the kinds of ads Google shows them! Forward-thinking marketers understand that online privacy concerns are real, and they have been preparing all along. These marketers strive for growth, but not at the cost of consumer trust. Instead, they invest in ways to protect and strengthen their relationships with customers, ultimately creating brands that will endure....
Read more here:
Each year some of the most forward thinking automotive dealerships and auto related companies come together in Denver for the Innovative Dealer Summit. I have been a fan of the event for many years and have watched and learned much from the show online, one of the driving forces behind the shows success and growth is Tim Jackson and his voice is heard throughout the automotive world! I was lucky enough to get invited to the show to work at the DealerBuilt booth and I jumped at the chance to speak to, share with and learn from so many automotive greats that I have followed and interacted with online for so long, not to mention all the incredible conversations with dealers from all over! One of the highlights for sure was being asked to sit at the desk in the media center with god friends and awesome car folks Ryan Gerardi and Mike Philips as they broadcasted live from the show. My first guest spot on their podcast was one year prior and coincidentally Mike Philips joined the episode from the Innovative Dealer Summit! It was really great to finally shake hands with Mike and always great cathing up with Ryan, had a blast talking all things automotive with them and can't wait to do it again! Check out the video here:
Could your followers be your most effective marketing tool? Quite possibly...
"How To Leverage User Generated Content For Your Business:
User-generated content (UGC) refers to any type of media that is created by a brand’s followers or consumers, rather than by the company itself. Fans create UGC without any expectation of pay, although they may participate in contests in the hopes of winning some sort of prize. Generally, however, users’ motivation to create content derives from their desire to play a greater part in a brand’s community of followers."
I have been a huge fan of UGC for years and here are some of the best reasons to create a community of start raving fans that willingly share and promote what you do because you did it so well for them!
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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Call or Text: (909) 213-5475
22421 Barton Rd Suite 451
Grand Terrace, CA 92313
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the Car Guys reads:
Bloomberg (yes, Bloomberg!)
Japanese Nostalgic Car
is friends with:
Dealer Compliance Consultants
Used Car Ricky.com
Mas4Less.com (Martials Arts)
Alley Cat SoCal (apparel and Design)