Are you a frequent user of Twitter? Have you noticed how the platform has changed since Elmo took over? If so, you're not alone. Many Twitter users have expressed their dissatisfaction with the changes that have been implemented. The platform has become less enjoyable and more frustrating to use.
We all wish we could go back to the good old days when Twitter was a simple, easy-to-use platform. Unfortunately, that's not possible, so what can we do? Self-care is one answer. Sometimes, you just need to vent your frustrations and get your feelings out there. So, go ahead and join us in a good old-fashioned rant about the state of Twitter.
Once we've gotten that out of our system, we move on to something more positive and explore how dealerships can do this ONE thing to increase their social media visibility. And it doesn’t cost anything...
Join Kathi and I HERE or anywhere you find your podcasts!
Three quick steps to optimizing your Google Business Profile that increase your dealerships visibility. Over 45% of ALL Google searches are for local services or companies and over 50% of businesses still havent claimed or manage their Google Business Profile just by maintaining your stores profile you can easily rise to the top and dominate local search!
The first important step in optimizing a Google Business Profile is to ensure all the information in the profile is accurate and up-to-date. This includes the dealership's name, address, phone number, website URL, business hours, and even photos of the dealership and its inventory. Great images can catch the eye of a potential customer quickly and the more images you post the higher the percentage they will be seen. Some dealers with lots of great images posted to their Google Business Profile report over 300 thousand image views in a 28 day period! Thats a lot of eyes seeing pictures of your dealership! It isnt only the owner of the profile that can post images to a business profile so dealers should encourage employees to post great pics of the dealership too, maybe a cool car on the lot of a pretty sunset with the dealership in the foreground etc.
The second important step is to encourage customers to leave reviews on the dealership's Google Business Profile. Positive reviews not only improve the dealership's reputation but also increase its visibility in search results. It's essential to respond to reviews, both positive and negative, to show engagement with reviewers so that potential new customers can quickly see that your dealership is responsive.
The third important step is to regularly post updates and content on the dealership's Google Business Profile. This includes news about the dealership, special promotions, and even updates on new inventory. Posting consistently helps keep the dealership's profile active and engaging to customers.
If you would like to learn more about taking charge of your Google Business Profile let's talk!
Way back in 2020 at the NADA Show in Las Vegas I spoke about the benifits to auto dealers using the CPay Plus system, now called Repay. The name may have changed but the great stuff they do hasn't and they are doing even more for dealers these days!
Dealerships are complex businesses with many moving parts. One crucial aspect of a successful dealership is managing accounts payable (AP) efficiently. Fortunately, Repay Realtime Electronic Payments provides a solution for dealerships that can increase efficiency and save time.
With Repay's AP system, dealerships can streamline the entire payment process. Repay's electronic payment processing eliminates the need for manual check writing and mailing, which saves time and reduces errors. Additionally, the system can automate payment approvals, routing invoices to the correct approver, and generating notifications for missed or late payments.
The benefits of using Repay's AP system don't stop there. The system can help dealerships reduce their processing costs, such as printing, postage, and paper checks. And, with real-time payment processing, dealerships can keep track of their accounts payable balance and make payments on time, avoiding late fees.
Furthermore, the integration of Repay's AP system with the DealerBuilt DMS provides dealerships with a comprehensive view of their accounts payable data. Dealerships can view invoice details, payment history, and other relevant information from one centralized location, making it easier to manage their finances.
Repay Realtime Electronic Payments' accounts payable system is an excellent solution for dealerships and can help increase efficiency, save time and money, reduce errors, and provide a comprehensive view of their financial data. By using Repay's AP system, dealerships can focus on other areas of their business, such as sales and customer service, and grow their business. Want to know more or see a demo? Lets talk!
Mike theCarGuy, Purveyor of Awesome
DealerBuilt / Vistadash
Are you one of the millions of US businesses without a Google Business Profile? If so, you could be missing out on a huge opportunity to be found by potential customers, that doesnt cost you a single marketing dollar! In fact, having a Google Business Profile is widely accepted as crucial in today's digital age.
But here's the crazy part - despite its importance, only a small fraction of US businesses actually use their Google Business Profile. That's why on the latest episode of The First Pencil with Kathy and Mike, we caught up with digital marketing strategist Craig Darling, founder of Darling Local.
Craig is on a mission to change the status quo and help more businesses create and optimize their Google Business Profile. With his expertise and guidance, businesses can take advantage of this powerful tool and increase their online visibility.
Don't be left behind in the digital world. Tune in to our latest episode and discover how to leverage your Google Business Profile for maximum impact. And who knows, you might even pick up some wicked awesome social media/digital marketing tips from Kathi and Mike along the way!
Join us at TheFirstPencil
Automotive Sales Manager and F&I Managers, if you have to re-open a deal for whatever reason and your current DMS creates a new deal number when you reclose it we need to talk! Don't create more work cleaning up deals for your business office, call me so I can tell you about DealerBuilt!
Service Managers!! If your current system restricts your team to only 12 job lines on a repair order or requires you have a customer pay line, even if it is zero in order to close an RO we need to talk! If you or your GM/Principal are headed to Dallas in a few weeks for the NADA Show then click the link to book time with Mike theCarGuy and learn more about DealerBuilt, the DMS built by a dealer in a dealership for car dealers!
Lets Meet At NADA!
Kathi and I have talked a lot about video use in so many different ways to sell cars. This week, we welcomed Michael Sampson. He’s Director of Sales at MinMax video enablement app for making branded videos. As automotive retail continues to shift, driven by customer shopping and buying preferences, video is a way to stand out. We explore interesting ideas, tactics and processes that will help your store beat the competition. Check out our convo HERE and check out Michael's company MinMax HERE!
The National Automotive Dealers Association Is stepping up efforts to stem the rising tide of catalytic convertor thefts plaguing the nation.
"NADA strongly supports legislation introduced by Rep. Jim Baird of Indiana, H.R. 6394, the Preventing Auto Recycling Theft (PART) Act, which would help thwart catalytic converter theft by increasing traceability and enforcement.
The PART Act includes a $7 million grant program through which certain entities can voluntarily stamp VINs, or other identifiers, onto the catalytic converters of vehicles already on the road at no cost to vehicle owners. Dealers are specifically eligible to utilize this grant program.
The bill also requires new vehicles to have unique, traceable identifying numbers stamped on catalytic converters at the time of assembly. Additionally, the bill increases record keeping requirements for purchasers and establishes a federal criminal penalty for the theft, sale, trafficking or known purchase of stolen catalytic converters of up to five years in jail...."
Read full post HERE
Been a fan of Jason Harris for some time and love his passion for making the car biz better! Had the chance to ride and chat with him at NADA for an episode of his Strategy With Jason podcast! We shared thoughts on one of my fav topics social selling and it was so COOL! | Social Media is a Sales Tool, Training For What's Ahead
Awesome marketing cat and all around groovy dude Nathan Greenberg joined wicked cool car gal Kathi Kruse and I for episode 25 of The First Pencil, and it was epic! We discussed the pros and cons of hiring employees that have their own brand and the reasons to encourage staff to build theirs, or discourage them from it… you will have to listen to find out our thoughts!
We wrapped with some fun stuff that will have you searching on YouTube for sure!
Check out this episode on your fav source for podcasts HERE
I don't golf and I don't fish, my only real hobby is the local car meet I started and look forward to on the 3rd Sunday of each month, RiversideCars&Coffee! Not sure if I have ever shared how the event got its start, a couple years ago my bud Ralph from Hey Riverside asked me about our meet and the toy drive we were organizing and posted this cool interview. This Sunday we are gathering toys again in partnership with hosts J & M Speed Center so I thought it would be great to share for our backstory! #FlashbackFriday
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
Need to reach me?
Call or Text: (909) 206-4377
22400 Barton Rd Suite 21-451
Grand Terrace, CA 92313
the Car Guys reads:
Bloomberg (yes, Bloomberg!)
Japanese Nostalgic Car
is friends with:
Used Car Ricky.com
Alley Cat SoCal (apparel and Design)