 In marketing its widely accepted that a Google Business Profile is crucial to be found when consumers are searching for a business or service yet it’s crazy to imagine but only a small fraction of the millions of US businesses use their Google Business Profile? On the latest episode of The First Pencil with Kathy and Mike digital marketing strategist and wicked awesome car gal Kathi Kruse and I catch up with Craig Darling of Darling Local and he’s on a mission to change that! Join us at TheFirstPencil
0 Comments
I enjoy being a Google Local Guide and I just received an email that says I'm in the top 10% of contributors in the Riverside-San Bernardino area. It's fun to post pictures and write reviews but the best part is knowing my pics and efforts are helping local businesses, the images and reviews I posted last year alone helped 278 locations that are mostly local businesses! Pictures on GoogleMapsReviews have been viewed over 100 million times and that helps increase the visibility of the business which is an added value for the companies I work with as a vendor in the automotive space. Many of the dealer pics I have shared have 3 to 5 million views! Any other Google Local Guides out there? Lets connect :)  Automotive Sales Manager and F&I Managers, if you have to re-open a deal for whatever reason and your current DMS creates a new deal number when you reclose it we need to talk! Don't create more work cleaning up deals for your business office, call me so I can tell you about DealerBuilt!
Service Managers!! If your current system restricts your team to only 12 job lines on a repair order or requires you have a customer pay line, even if it is zero in order to close an RO we need to talk! If you or your GM/Principal are headed to Dallas in a few weeks for the NADA Show then click the link to book time with Mike theCarGuy and learn more about DealerBuilt, the DMS built by a dealer in a dealership for car dealers! Lets Meet At NADA! Kathi and I have talked a lot about video use in so many different ways to sell cars. This week, we welcomed Michael Sampson. He’s Director of Sales at MinMax video enablement app for making branded videos. As automotive retail continues to shift, driven by customer shopping and buying preferences, video is a way to stand out. We explore interesting ideas, tactics and processes that will help your store beat the competition. Check out our convo HERE and check out Michael's company MinMax HERE!  The National Automotive Dealers Association Is stepping up efforts to stem the rising tide of catalytic convertor thefts plaguing the nation. "NADA strongly supports legislation introduced by Rep. Jim Baird of Indiana, H.R. 6394, the Preventing Auto Recycling Theft (PART) Act, which would help thwart catalytic converter theft by increasing traceability and enforcement. The PART Act includes a $7 million grant program through which certain entities can voluntarily stamp VINs, or other identifiers, onto the catalytic converters of vehicles already on the road at no cost to vehicle owners. Dealers are specifically eligible to utilize this grant program. The bill also requires new vehicles to have unique, traceable identifying numbers stamped on catalytic converters at the time of assembly. Additionally, the bill increases record keeping requirements for purchasers and establishes a federal criminal penalty for the theft, sale, trafficking or known purchase of stolen catalytic converters of up to five years in jail...." Read full post HERE  Been a fan of Jason Harris for some time and love his passion for making the car biz better! Had the chance to ride and chat with him at NADA for an episode of his Strategy With Jason podcast! We shared thoughts on one of my fav topics social selling and it was so COOL! | Social Media is a Sales Tool, Training For What's Ahead Awesome marketing cat and all around groovy dude Nathan Greenberg joined wicked cool car gal Kathi Kruse and I for episode 25 of The First Pencil, and it was epic! We discussed the pros and cons of hiring employees that have their own brand and the reasons to encourage staff to build theirs, or discourage them from it… you will have to listen to find out our thoughts! We wrapped with some fun stuff that will have you searching on YouTube for sure! Check out this episode on your fav source for podcasts HERE  I don't golf and I don't fish, my only real hobby is the local car meet I started and look forward to on the 3rd Sunday of each month, RiversideCars&Coffee! Not sure if I have ever shared how the event got its start, a couple years ago my bud Ralph from Hey Riverside asked me about our meet and the toy drive we were organizing and posted this cool interview. This Sunday we are gathering toys again in partnership with hosts J & M Speed Center so I thought it would be great to share for our backstory! #FlashbackFriday The change from Google My Business to Google Business Profiles is only part of the evolution...11/5/2021  As the news from Google about renaming Google My Business to Google Business Profiles spreads one thing made me curious. From the Google announcement about the name change from Google My Business to Google Business Profiles: "In 2022, we’ll retire the Google My Business app so small businesses can take advantage of the upgraded merchant experience on Google Maps and Search..." I have noticed an increase in functionality of the search console tools for Google My Business listing over the past few weeks, see picture, but what does this mean for businesses that have more than one profile, for instance, an auto dealership with a main profile and also profiles for service, parts, etc? Being able to access all profiles from one place, the app, makes managing your profiles efficient and easy. If a business owner has to search each listing individually it may increase the time spent managing what is easily the most important marketing channel in today's digital world. Not to mention a digital media manager that has multiple profiles they are responsible for, having to search each to update, create a post or even just review their insights it can add quite some extra time to a day...
|
 Mike theCarGuy
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
Need to reach me? Call or Text: (909) 206-4377 mikethecarguy@outlook.com Mike theCarGuy: 22400 Barton Rd Suite 21-451 Grand Terrace, CA 92313 Twitter: @MiketheCarGuy1 Instagram: MiketheCarGuy
  the Car Guys reads:
Jalopnik LeftLaneNews AutoBlog Bloomberg (yes, Bloomberg!) Japanese Nostalgic Car is friends with: Kruse Kontrol Danny Whitfield Used Car Ricky.com K&N Alley Cat SoCal (apparel and Design) Archives
January 2023
|
RSS Feed
