A day at the races..... ;)

Yesterday I had an eye (re)opening experience at an indoor go-kart track. I took my son and six of his buddies racing for his 11th birthday and wasn’t sure how it was going to go so I prepared for a really long, tense morning. I was convinced that the staff would probably groan with irritation when I walked in with seven overly hyped up boys that couldn’t wait for their chance behind the wheel. I could not have been more incorrect! The staff was more than incredibly polite and the amount of sincere patience they showed with the kids asking a never ending series of questions about how to drive, what to do when they crash and my favorite of the day; "can we drift?" was inspiring to a guy that has worked in retail for over 25 years now! After the first race they even complimented the kids on their on track behavior and for the second one they gave them a bit more speed on the karts! As we left after an absolutely amazing morning of fun the young man behind the counter THANKED US for being a great group, he stated that the kids were totally fun to work with and made sure to tell us to come back again soon. I came into work afterwards with a commitment burning in the back of my mind to jump online and shout about how awesome the day was on every site I could imagine and believe me when I say, I know of MANY sites! It felt really good to write out how much fun we had and how much I would recommend to EVERYONE to go to that racetrack for a day of fun at speed! I posted it along with pics of my son going full speed and I was not just happy to spread the word about them, I was OBLIGATED to.
Now, what does this have to do with selling cars????
Yesterday I was a CUSTOMER, a customer who received some really outstanding customer service. Its kind of a sad statement of the world today that great customers service is so rare that it generates such excitement but the truth is that it IS indeed very rare! The good news is, with just a little effort, a little bit of pride and a commitment to selling cars as a career and not just a job we could all provide the same type of experience with every one of our customers every day. Imagine having the numbers of customers that we do at a car dealership all online shouting, er writing, as loudly as they can how awesome we are and telling everyone to come here and buy a car!
 When we take a step back, take a deep breath and remember that the customer isn’t looking for a number, they are looking for a feeling it becomes easier to focus on providing that awesome customer experience and truly earn their business AND their loyalty while at it. That’s the exact moment that we become professional Automotive Salesmen and take the step toward ultimate success!
They say when you want some thing bad enough you find a way to get it, if you don’t truly want it you will find all the excuses that make it ok not to….
You have to ask yourself; do I want it?

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