Do you know who's speaking for your store online?

GM/Dealer Principals who aren't paying attention to their own dealerships Social Media efforts  baffle me! I know they have a lot on their plate but at the very least they should be aware of who is posting on behalf of their store and from time to time take a moment to check out whats being posted. Often times they will have someone who demonstrates a decent level of Internet knowledge take on the duties of dealer postings, which may be fine however it is very important that more than one person know WHERE the dealer is being represented and HOW to access the profile/postings. There should always be a central location for the site address along with user names and passwords, perhaps a shared file even. Should the employee overseeing the social effort for the store leave and not share all the access with someone else its could result in quite a mess! I came across a dealer who apparently had someone pretty creative and motivated at one time working for them who had secured quite a few unique Twitter handles on behalf of the dealer however of the nine Twitter accounts created for the dealership eight have NOT been updated since Jan 8, the ninth one has been dormant since Feb and the last post was "we're back!"....
I have forced our GM, with much effort(!), to at least watch as I showed him all of the listings/profiles/pages I have set up and manage for the store and showed him how to access the shared file with all the user names and passwords to them. If I ever leave there may not be a guarantee that he will know how to continue the work I have started for sure but at least the person they may hire will have a solid place to start! Just my $0.2: GM's ask your Social Media person to make sure you have access to all the places online that your dealer is represented! :)

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