Sales vs. Marketing

Lets face it, salespeople and marketing people don't always speak the same language and sometimes their different perspectives can become challenges for the business they are both trying to grow. From a marketing point of view I understand the importance of having a post laced with search terms and I can see how it will help visibility however the salesperson in me always wonders how effective it will be when a customer does find it and the post sounds robotic and vague. If the customer clicks out the company might lose the opportunity but the marketing company can show the company how many clicks they are getting! The one and only goal is to sell a product and traffic that isn't being served relevant information is just that, traffic. I have always thought it would be a great idea for the marketing team to work more closely with the staff actually selling the product they are trying to bring visibility to, and really take suggestions to heart and write their post in a more conversational and engaging way. Often times ego gets in the way as the marketing team will vigorously defend the need for search terms and key words spread through the post and salespeople will more often than not say that the post sounds ridiculous and simple. There has to be a middle ground somewhere that will allow business posts to be found in search and also sound warm, inviting and intelligent to the readers once found. That's my opinion at least :)