When Bright Local released their annual Local Consumer Review Survey results there weren't any major revelations or 'ah-ha' moments to speak of. It was mostly information that marketers and pretty much anyone who is online has been saying for many years now, reviews matter! They have mattered for a long time and will continue to matter, in most cases their importance in influencing shopping decisions will keep increasing. So why then, do so many business ignore reviews as if they are only made and read by a small percentage of shoppers and don't really matter? Consider the following;
Basically everyone who is online is looking at reviews at some point, if you are relying on your customers to be among that small percentage of shoppers not looking at reviews and just walking in the front door you are in serious need of a check up from the neck up! Take a moment, right now and search your business, find the links to review sites and read what is being said about your company. If you are on top of it, have read and replied to them all kudos to you, you are in the top 2% of businesses! If you don't have a clue about the reviews of your company read the survey results HERE, then get to work my friend!
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Mike theCarGuy
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
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November 2024
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