do your vendors really understand your industry?

When you are paying a vendor to post on social media for your company it is important that they have some knowledge of your industry. It's crazy to me that no one at the company that created this Facebook ad thought that a brand new Chevy Corvette should have an MSRP higher than $15k! Social Media takes time to do right and running a business doesn't allow much time so hiring an outside company makes sense but, this type of 'phoning it in' doesn't help your dealership! Luckily, the ad had such low viability there we NO calls or lead submissions! Which is concerning by itself but for another post! :)