 IRVINE, Calif., May 26, 2010 – Kia Motors America (KMA) today officially released a new advertising campaign, titled "This or That," for the 2010 Kia Soul. "This or That" is the rebirth of the initial Kia Soul award winning advertising campaign created by David&Goliath, KMA’s advertising agency of record, and brings back the lovable Hamsters due to popular demand. Soul is a unique and highly personalizable urban passenger vehicle and the new spot builds on its creative theme in the style of a music video set to the classic hip hop track "The Choice is Yours" by notable 90’s hip hop group Black Sheep. Its really worth the 1:01 min it runs, make sure to look for the 'lame' hamsters driving the cardboard box and the toaster; winder who they are poking at there! Great follow up to a great start of a campaign, see it HERE. 
1 Comment
KiaFan
6/17/2010 01:37:50 pm
no i guess we have the answer to; is there TOO much of a good thing? ..... :) Leave a Reply. |
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