My efforts online got some attention...

A few years back I began to focus my efforts in learning about and getting involved with the mysterious digital black magic that is Social Media and how I could help my dealership not only increase its online presence but actively engage with our customers in all the areas that THEY were spending time. To that end I have created and manage pages for our store in many different online areas such as Google+, Facebook, Twitter and Pinterest etc... and we have built quite a nice community of friends and followers online. Being knee deep in the efforts of our dealership it was easy for me to assume that many dealerships were doing much the same thing and yet, surprisingly most aren't! A writer for the website Edmunds.com contacted me recently because she had become aware of Raceway Fords level of online activity and was impressed enough to want to write an article about us! While speaking with Laura she shared with me how our store, while not exclusive to having a great presence online, is still somewhat unique and after an interview wrote a very nice piece about the things we are doing to keep us engaged with customers in many areas to share Ford knowledge, entertain and educate as much as we can. Its a great piece and can be read HERE. For me, the recognition that we are on the right path was pretty awesome! 

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