Reason eleventy that Kia rocks...

Yesterday my good friend Jung Woo-Chul posted a real cool article on the Kia Buzz site about Kia's commitment to great sound reproduction, ie rockin stereos! Ok, Mr. Woo-Chul isnt as much my 'good friend' as much as just an awesome guy who has the best job around; he is a research engineer with the Multimedia Evaluation Team. He actually gets to listen to stereos all day! Here is what an engineer says about a stereo; "Using psychoacoustic and signal processing techniques, the system can play frequencies beyond the speakers’ range. The result is a powerful bass sound you would get with a subwoofer. This is how the system works. Dynamic compression boosts low-pitched sounds that are difficult to hear without distortion. Harmonics that cannot be played by speakers are added using missing fundamental technology to create a virtual bass sound. With our attention to technology, in addition to design, Kia is finding ways to enhance the joy of driving.
And this is how is sounds in normal folks language; "A powerful bass system is essential to maximizing your listening pleasure. (!) I like this guy!
Read the rest here: Kia-BUZZ/Sound

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