I first came up with the idea of presenting a new car owner with a framed picture of the car they had purchased after becoming a huge fan of Automotive Artist Danny Whitfield over six years ago now. I'd seen an oil painting of a famous horse that its owner had commissioned to commemorate his race victories and thought that Mustang owners would also love to hang a picture of their own Pony above the mantle or in their office. The first time I presented one of Danny's customer prints to a new Mustang owner the smile I got was proof that it was an awesome way to create 'stark raving fans'! Of course Mustang owners aren't the only ones that love to see their pride and joy in a custom print, I continued to work with Danny as I went to work for a Chevrolet dealership and my Corvette customers were thrilled beyond words to see their dream cars immortalized in a frame! I tried to take as many pictures of the new owners with their print and their car as I could, almost always they asked me to send it to them and they would post it everywhere, tagging the artist, the dealership and their salesperson. I lost count of how many prints I have bought from Danny now but the smiles are all bright in my memory, far and away exceeding the cost! As the sales manager at the dealership I would include the cost of the print in the car deal and the referrals, great surveys and simply awesome social media attention made each one pay for itself many times over! There are so many fun and unique ways to earn your customers fanatical following, if you aren't doing something different you should consider contacting Danny, now that I have left the dealership world there probably isn't another dealer having him create prints for the customers... just a thought! What kinds of things are YOU doing to create your own 'Stark Raving Fans'? Post some ideas in the comments, I look forward to hearing about what you are doing :)
See Danny's work HERE See posts about this customer winning partnership HERE and HERE
0 Comments
Leave a Reply. |
Mike theCarGuy
Hey there, I'm Mike theCarGuy and here are some of my thoughts about cars, the car business and sales! Take a look around, maybe you will learn something or at the very least find your self smiling, and if you do... leave me a comment so I know I at least did something right! Thanks for stoppin by...
Need to reach me? Call or Text: (909) 206-4377 [email protected] Mike theCarGuy: 22400 Barton Rd Suite 21-451 Grand Terrace, CA 92313 Twitter: @MiketheCarGuy1 Instagram: MiketheCarGuy Follow Mike Correra on Quora
the Car Guys reads:
Jalopnik LeftLaneNews AutoBlog Bloomberg (yes, Bloomberg!) Japanese Nostalgic Car is friends with: Kruse Kontrol Danny Whitfield Used Car Ricky.com K&N Alley Cat SoCal (apparel and Design) Information provided by CrunchBase Archives
June 2024
|