The change from Google My Business to Google Business Profiles is only part of the evolution...

​As the news from Google about renaming Google My Business to Google Business Profiles spreads one thing made me curious. From the Google announcement about the name change from Google My Business to Google Business Profiles: "In 2022, we’ll retire the Google My Business app so small businesses can take advantage of the upgraded merchant experience on Google Maps and Search..." I have noticed an increase in functionality of the search console tools for Google My Business listing over the past few weeks, see picture, but what does this mean for businesses that have more than one profile, for instance, an auto dealership with a main profile and also profiles for service, parts, etc? Being able to access all profiles from one place, the app, makes managing your profiles efficient and easy. If a business owner has to search each listing individually it may increase the time spent managing what is easily the most important marketing channel in today's digital world. Not to mention a digital media manager that has multiple profiles they are responsible for, having to search each to update, create a post or even just review their insights it can add quite some extra time to a day...